Joris has spent his career close to the stage, in music and live entertainment – long enough to see what most people in the industry still treat as two separate worlds: the show, and everything an artist does online. He’s always seen it as one relationship, not two – the fan singing along in the crowd and the fan liking a post from their couch are the same person, just showing up in different places. That’s the idea this company is built on: giving artists the tools to reach and stay close to their fans wherever they are.