Pieter has spent years running the real thing. As co-owner of Alcatraz, one of Belgium’s best-known hard rock and metal festivals, he’s watched thousands of fans move through a merch tent in a matter of hours and he’s seen the other side of it too: the pallets, the pre-orders, the leftover boxes of sizes nobody bought. Merch can be a logistical maze, and it’s rarely what artists or creators signed up for. They want to create and perform.
That’s the experience he brings to growth at Fanbace: take the logistics off the artist’s plate, so their brand and their performance can do what they’re meant to do, turn fans into revenue. A store, checkout included, should feel less like a transaction and more like part of the show.